The project arises from a strong observation of the exterior, of buildings in operation and some others stopped due to economic crises. New forms of construction have appeared in the world, with the use of prefabricated elements, which will create a whole new idea of ​​consumerism and speed in production. Here they created production in series that changed the world of consumption, new and bigger pavilions/warehouses appeared, and production was much faster, which made consumption faster and unconscious.

The name of the project arises due to the connection with materials such as iron, aluminum, concrete and the ideology that they represent, such as greater hardness, resistance and the fact that they are imposing. Therefore, the project turns out to be an observation of the environment at a time when industries were growing at full speed.
With this, the following images were photographed with the use of an analog camera, which allows us to convey an ideology that all these elements are very present in our daily lives. Here there is a strong presence of grids, series, industrial elements, auxiliary machines, construction materials and structures.

The use of color was seen as fundamental, which made it possible to make the best use of the colors and textures of each material which brought an entire environment to the photographs.

*